Renowned (RateMyAgent): Local Expert Marketing: The New Way Agents Get Chosen
Consumers now choose their agent long before they ever reach out — based on what they find online. Reputation, visibility, and proof of expertise across Google, social media, and AI tools are now the deciding factors in who gets the call. Local Expert Marketing is the strategy that helps agents get found, trusted, and chosen first — before the first conversation even begins.
In this session, we'll cover:
- Why reputation now drives agent selection
- How Local Expert Marketing reframes brokerage marketing strategy
- How Renowned turns reviews, listings, and market insights into automated content
- Where AI, Google, and social platforms influence consumer decisions
- Real-world results from brokerages using this model today
This class does not meet Massachusetts Continuing Education requirements.
