Effective Communication in Times of Crisis

Cape Cod Community College's Mastering the Art of Business Communication

Course Description:

The most successful organizations have crisis communication plans in place. Having a strong plan will help your business maintain more seamless communication in times of crisis or other disruptions, and help your staff make the right decisions in a time of emergency. This program will help you identify what needs to be communicated and ensure it reaches the right audience.

Who Should Attend?

This is an ideal program for business owners, leaders, management, or anyone working in a public facing communications role, such as marketing or public relations.

About the Instructor:

Deb Groeshel is a creative, entrepreneurial, and corporate communications professional with a proven track record of achieving desired results on-time and on-budget. She is a big-picture thinker who doesn't lose the details and she is highly skilled at developing brand messaging and communication strategies to create custom, targeted marketing and digital content to inform, engage, and motivate the ideal audience to take desired action.

Deb is accomplished at establishing successful relationships with cross-functional teams at all levels from Customer Service to C-Suite. She is adept at developing communications for distribution to multiple, unique audiences. Additionally, she has significant experience inspiring and managing multi-disciplinary creative teams to create positive-impact print and digital materials by providing creative, innovative, and custom solutions that meets budgets and ideas.


This class does not meet Massachusetts Continuing Education requirements.