Using Social Media to Build Your Future Customer Base

Cape Cod Community College's Center for Corporate and Professional Education Present's a FREE Employer Support Series

Local Business Support Series offered by Cape Cod Community College - Practical Takeaways that Inspire Action

In the last five years, you’ve seen the rise of the importance of social media for your business. Even if you have not been maximizing it, you probably know what it can do. The pandemic increased the importance of social media for businesses. It has become a primary business tool for staying connected with your customers.

In this session, we will focus on leveraging social media to connect with and attract future customers. You will gain an understanding of the social media platforms and analyze where to put your marketing efforts. We will dissect why people are attracted to certain types of content and practical tips you can use right away to get started. Finally, we’ll discuss the everyday things you can do to engage your existing customers, so they become your word-of-mouth marketing team.

This course is offered in a remote learning capacity. Zoom guidance and instructions will be provided prior to the start of the course.

This series was made possible through funding from the Cape Cod Community College Educational Foundation. The CCCC Educational Foundation is a non-profit organization supporting the mission of Cape Cod Community College, its students, its faculty, and its community endeavors, by raising and managing funds, encouraging endowments, and supporting the College’s objectives.

This class does not meet Massachusetts Continuing Education requirements.