The use of the Coming Soon status, through Martha’s Vineyard MLS, not only helps you share your upcoming listing with active MVMLS agents, it also helps by not accumulating days on market if you and/or your seller(s) are not quite ready for it to become active during this uncertain time.

The Coming Soon status can help ease the pressure of getting a potential listing active. When having conversations with your clients who are contemplating listing their home but are on the fence about it during this time, you can mention the use of this status. This status will allow you to get those listing contracts signed with added language about setting the listing to “Coming Soon” prior to active marketing.

How it Works

When you are entering a new listing, simply use the dropdown menu under the Main Fields tab under the “Status” field to change the listing from “Active” to “Coming Soon”. From there, add your actual listing date in the “List Date” field, and then add your “Active Listing Date” -- the date you and your seller(s) would like the property to go active. You can change the Active Listing Date any time prior to the date entered.

MVMLS Coming Soon How To

Listings can be made active at any time by visiting the Status section of your Edit listing screen and clicking “Start Showing (Active)”.

MVMLS Set Coming Soon To Active

You have the power to control where your “Coming Soon” listing goes. If you would like to withhold your listing from display on the internet, sharing only with MVMLS members, check off “Seller Directs Listing to be Excluded from the Internet”. Currently, Zillow is the only publisher site syndicating Coming Soon listings which have an active listing date of 30 days or less. Please note that some of these sites listed in the broker distribution do not display Coming Soon listings, though they are provided to each.

MVMLS Coming Soon Distribution

Once your “Coming Soon” listing has been submitted into the MLS, it will show up on the Hot Sheet, within the Dashboard where statuses or events are displayed, including the My Listings gadget, and on the Quick Search page.

MVMLS Coming Soon Hot Sheet

Coming Soon status requirements:

  • A fully executed exclusive agreement, disclosing the intent to use the Coming Soon status, uploaded under Documents.
  • One (1) primary photo.
  • Active Listing Date entered.
  • Listings in the Coming Soon status may be shown; however, if your seller(s) have requested not to show the property, this must be disclosed in the Agent Remarks.
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