Home/CEO Column

Your REALTOR® membership invests in our community

2017-06-15T17:20:24+00:00

As REALTORS®, you have a vested interest in the vibrancy of your community. This includes better land use planning techniques, expanding housing opportunities, job creation/development and creating great public spaces for all to enjoy. We are leveraging your REALTOR® membership fees - at the national level - by returning your dollars back to the local [...]

CEO’s Take: Upstream’s pivot and what it means to you

2017-05-25T18:22:43+00:00

Last week at the NAR Mid Year conference, NAR agreed to fund Upstream with another $9 million, while the company also announced a pivot in their function. Upstream, a listing management tool, being built by the REALTORS Property Resource of RPR and owned by brokers, changed their immediate course of development by saying it would [...]

CEO’s Take: What does ‘Instant offers’ mean?

2017-05-26T19:26:24+00:00

In a move that was sure to rile Zillow haters and be defended by Zillow lovers, the company announced a new advertising and seller lead generation product, ‘Instant Offers’. This follows the model that the brokerage ‘Open Door’ has been doing for a year or more now. Essentially, Instant Offers offers sellers a discounted price [...]

Why CCIMLS’s mobile first strategy matters – A LOT

2017-05-05T20:26:37+00:00

We hear all the time from REALTORS® that your clients buying on Cape Cod, Martha's Vineyard and Nantucket look more at properties on a desktop than a mobile device - essentially devaluing the power of mobile-friendliness and responsiveness. Well, we have news for you - the data shows that is not true. The fact of the matter is that a [...]

What the CEO is reading….and you should too for February

2017-05-05T20:26:38+00:00

Here is a collection of news and links to issues trending in the real estate industry that our CCIAOR & CCIMLS CEO Ryan Castle found interesting and took away from the past month: Zillow is remaking the real estate agent in their own image Zillow to stop allowing agents to enter listings manually; only allow [...]