While the housing industry hasn’t always had the best history on these issues, REALTORS® and their associations at all levels have become major voices and forces for change on these two of the more pressing fronts confronting the housing industry on the issue of race: fair housing and zoning.
Authenticity sells. It’s the rage these days in all industries business, politics, charities. The question you need to answer to provide a truly great experience is, 'How do you present the authentic voice and presentation people are craving in this Instagrammable world where everything is filtered to seem better than it really is?'
Under all is land….. This is how the preamble to the REALTOR® Code of Ethics starts. The majority of REALTORS® knows that. Do they know what comes next? They should, because the entire preamble is the rallying cry for what it means to be a REALTOR®.
Helping consumers understand why working with a REALTOR® is the best choice for the life-changing transaction of buying or selling a home goes way back to 1913.
Doing an ad campaign for an Association of REALTORS® is difficult. I generally view them in two categories – they can either move the consumer or they can appease the member. It’s hard to do both.
The consumer experience today has one overarching theme – frictionless transactions. Whether it’s stock trading, car buying, or picking up a roll of paper towels, even major life decisions such as changing jobs or hiring people, is about doing it with less friction and making the whole process easier.
